With a blow

Tokujin Yoshioka

A very interesting installation in Tokyo for fashion brand Hermès. The installation shows a movie of a woman appears to blow on a scarf hanging in the window.
It was called Maison Hermès Window Display.
"On designing a window-display at the 1F Maison Hermes, I intended to express people’s daily “movements” with a suspicion of humor. There are moments when I perceive a hidden presence of a person in the movements born naturally in daily life. In this installation, I created a space where one can perceive someone behind the scarves as if life were breathed into them. "